Teenagers - they are all over the internet, but as anyone in digital marketing can tell you, connecting with them is harder than it sounds! And with so many great Young Adult books, the question of how to reach this audience is posed often. We needed an answer - and when we couldn’t find one out there, we decided to build our own. After all, “If you build it, [they] will come.” Channeling Ray Kinsella, we set out to create an digital destination for Canadian teen readers.
First, this project needed a name. Something bookish, but catchy. A neologism! They are all the rage these days, right? How about…
Bookurious [book-yoor-ee-uhs]
1. - noun. A network for teens who exhibit a curiousity for books and reading.
2. - adj. To be drawn to books; the desire to read almost anything.
Yes. That’s it. Bookurious kinda rolls off the tongue, don’t you think?
What about an image? Something that conveys the wonders of reading…

Very nice.
Now, all we had left to do was give Canadian teen readers the kind of content they would want from a teen book site.
Wait… what would teens want from Bookurious.com?
To answer this question, we went right to the source - a team of teen readers. We pulled together the Bookurious Insiders Team by calling on friends and family members of the right age who were self-professed bookworms. We brainstormed, they voted; letting us know what’s hot and what’s not. With the help of our Insiders Team, we spent the summer putting together a brand new social network exclusively for teens (13-17 years old) to discuss books and authors, learn about upcoming events & news, and be part of a community of young Canadian readers.
We are very excited to announce that www.bookurious.com is now live and growing. Ok, so as an adult you can’t join (Sorry, that’s the rule!), but you can help spread the word to book-loving teens in your life! Send them to www.bookurious.com or become a fan on Facebook.

