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Terry O'Reilly and Mike Tennant, authors of The Age of Persuasion
The Age of Persuasion authors Terry O'Reilly and Mike Tennant explain just how vast the impact of advertising is on our modern lives.
photo © (O'Reilly): Jill Goodman
photo © (Tennant): Elise Tennant
The Age of Persuasion authors Terry O'Reilly and Mike Tennant explain just how vast the impact of advertising is on our modern lives.
photo © (O'Reilly): Jill Goodman
photo © (Tennant): Elise Tennant
Hardcover | 352 pages | Business & Economics - Advertising & Promotion; Current Affairs - Mass Media
Knopf Canada | 978-0-307-39731-7
October 27, 2009 | $34.95
The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.
