Bridget Brennan
BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.
Photo © Erik Orelind
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Why She Buys
Trade Paperback | 320 pages | Crown Business | Business & Economics - Marketing
978-0-307-45039-5 (0-307-45039-2)
September 13, 2011 | $17.00
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Written by Bridget Brennan
Trade Paperback | 320 pages | Crown Business | Business & Economics - Marketing
978-0-307-45039-5 (0-307-45039-2)
September 13, 2011 | $17.00
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|||
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Why She Buys
Hardcover | 336 pages | Crown Business | Business & Economics - Marketing
978-0-307-45038-8 (0-307-45038-4)
July 7, 2009 | $32.00
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Written by Bridget Brennan
Hardcover | 336 pages | Crown Business | Business & Economics - Marketing
978-0-307-45038-8 (0-307-45038-4)
July 7, 2009 | $32.00
|
|||
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Also available as an
eBook and a
trade paperback.
Why She Buys
eBook | pages | Crown Business | Business & Economics - Marketing
978-0-307-45040-1 (0-307-45040-6)
July 7, 2009 | $12.99
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Written by Bridget Brennan
eBook | pages | Crown Business | Business & Economics - Marketing
978-0-307-45040-1 (0-307-45040-6)
July 7, 2009 | $12.99
|
|||
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Also available as a
hardcover and a
trade paperback.
