Randall Rothenberg
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Where the Suckers Moon
eBook | 496 pages | Vintage | Business & Economics - Advertising & Promotion; Transportation - Automotive
978-0-307-83354-9 (0-307-83354-2)
February 20, 2013 | $13.99
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
Written by Randall Rothenberg
eBook | 496 pages | Vintage | Business & Economics - Advertising & Promotion; Transportation - Automotive
978-0-307-83354-9 (0-307-83354-2)
February 20, 2013 | $13.99
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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
Also available as a
trade paperback.
Where the Suckers Moon
Trade Paperback | 496 pages | Vintage | Business & Economics - Advertising & Promotion; Transportation - Automotive
978-0-679-74042-1 (0-679-74042-2)
October 31, 1995 | $21.95
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
Written by Randall Rothenberg
Trade Paperback | 496 pages | Vintage | Business & Economics - Advertising & Promotion; Transportation - Automotive
978-0-679-74042-1 (0-679-74042-2)
October 31, 1995 | $21.95
|
|||
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
Also available as an
eBook.
